Whether you’re buying or listing a home, it can be a stressful process. Deals can fall through at a moment’s notice or another bid could surpass yours at the last moment. When these times occur, you may be asking yourself what makes a good real estate agent.
There are many ways to answer what makes a good real estate agent, and we’ll help break down the various tools and techniques. Successful real estate agents have drive, expertise, and build strong relationships. You may need to flex certain skills you may not be accustomed to in order to grow and become a more effective real estate agent.
Pushing yourself out of your comfort zone is quintessential advice for almost anything, but it is especially important for real estate advice. Clients will appreciate and remember agents who go out of their way to do something that may seem tedious or uncomfortable. This determination and mindset will improve your skills and abilities
Real Estate Advice
The most obvious, but overlooked, real estate advice is to practice. Practice is a great way to build experience while also experimenting with different techniques to find your style. It is always helpful to browse real estate advice and tips to set a benchmark or to try something new.
Real estate advice can help you understand what you are currently doing and where you can grow your expertise and business. Setting benchmarks is important to understand what is working for you and what can improve for future interactions and clients.
You can easily improve listings with professional real estate photos and video production for real estate agents. Learn how real estate photography companies can help you.
If you’re looking to improve your real estate skills, check out the tips below:
- Great Marketing Visuals
- Utilizing New Technology
- Build Strong Relationships
- Be Open to Change
- Familiarize Yourself with the Market
- Be Available
- Network, Network, Network
- Set Goals
Great Marketing Visuals
Providing great visuals builds the persona of homes. The exterior images can help intrigue potential clients, while the interior images highlight the functionality of the home. Enhance your real estate skills with True Fusion photography from BTWimages. You’ll be able to focus on selling while a photographer focuses on the details of photographing the spaces.
These images will help elevate the properties being listed as the photographer will decorate and arrange accordingly. Professional real estate photography can potentially increase the overall revenue for a property drawing in more clients and offers. Pair the images with home video tours to take clients through a home regardless of their physical location.
These tools elevate your marketing ability and increase your influence and recognition among clients. The visuals help clients see the work you’ve done and what you are capable of as an agent. You can build your connections through these visual tools and learn how BTWimages can help.
Utilizing New Technology
The real estate world is changing quickly with the addition of new tools and technologies. Help build your portfolio with virtual staging and 3D immersion. Virtual staging will help clients see the rooms of the home at any point in time. The virtual staging will help familiarize clients with spaces and give them time to ask questions and envision themselves in the space.
3D immersion gives clients the tools to look through a home as if it’s a doll house. The implementation of this new technology gives clients the ability to explore the homes digitally. They can revisit spaces or find dimensions with the click of a button to help plan for a future in the space. Utilizing new technologies gives real estate agents tools to work to reach a large audience.
Build Strong Relationships
Relationships are at the foundation of every interaction between an agent and a client. Buying or selling a property is an important financial investment. Clients want to feel reassured about their investment and that they are in good hands. A real estate agent can achieve being professional and an ally in this situation by building a lasting relationship.
One of the most important relationships to foster is one with a professional real estate photographer. These relationships will help you understand the tools and techniques to use in preparing a home. Photographers help expand the reach of your network and allow clients to have more information at their fingertips.
The agent can understand the client after getting to know them which allows for a better picture of what kind of property would suit their needs. Clients with young children will need more rooms and space as they get older, older clients may be looking for less maintenance and ease of access to amenities. Understanding the expectations and desires of a client are an essential part of the relationship.
A strong relationship will grant your clients more trust and confidence that you have their interests in mind. An overall positive experience can lead to future interactions with the clients or recommendations to others they know are looking to buy or sell. Relationships will help grow your connections and contribute to growing and learning as an agent as you have a wide range of clients.
Be Open to Change
Being a good real estate agent requires you to be quick on your feet and open to change. Clients’ preferences may shift after viewing a home or hearing about trends in the market. Deals may change quickly or another property may suddenly become available. This is certainly some unpredictability when it comes to being a real estate agent, but those who can think on their feet have a significant advantage.
Flexibility and being open to change reflect well from the perspective of the client. They view that their agent can meet their needs effectively and have the resources necessary to change on a dime. Clients will appreciate the adaptability and trust that you can find the property they feel most comfortable with.
In the future, you’ll be able to adapt more quickly to sudden changes in the market and client preferences. Building this skill over time can feel difficult and uncomfortable at first, but reaps great rewards.
Familiarize Yourself with the Market
The housing and property market can be volatile at times and unpredictable. Becoming familiar with trends can help combat changes and kinks in the market. Historical data and trends can give you an edge to help identify any trends and provide valuable information to clients of different backgrounds in regards to buying and selling property.
Understand what tools and services are available to help show a home. Take advantage of professional real estate photographers’ images and video services. You can expand your network as clients can view the work from any location. Virtual staging and other visual tools help provide crucial details to potential buyers.
Your knowledge of the market can help you stand out from other agents to highlight your expertise and dedication to the position as an advisor to them. Statistics and trends can help influence the purchase or selling of a property with information about historical interest rates and appreciation over time.
The market can be difficult to predict but having the tools and information ready can establish confidence to be able to navigate current trends. The current trends may discourage buyers and sellers, but being ready with historical data can reassure clients about the investment they could be making.
Be Available
You never know when you’ll need to speak to a client or a listing will become available. The schedule of a real estate agent may seem daunting and overwhelming, but being able to be available at a moment’s notice will give you the edge you need to complete the next deal. This schedule requires discipline and a desire to succeed and provide excellent service.
Phone calls may interrupt vacation or holiday time, so prepare to never be able to fully set the job aside to become a better real estate agent. Along with the market being unpredictable, home and property listings can change in an instant and you need a plan to be ready to respond.
Beyond being a real estate agent to a client you may need to be available in a different way. The job requires you to be a professional, but also realize that your clients have lives outside of buying or selling a property and changes can occur. Be available to respond to changes with your clients to build a strong relationship.
Network, Network, Network
Real estate has an entrepreneurial spirit. Attribute success to your ability to hustle and meet clients and build your network among clients and agents. Any moment could turn into a client meeting, an opportunity could arise while grocery shopping or during a cooking class. With that in the back of your mind, you can never fully turn off being a real estate agent.
A casual conversation could lead to your next listing and having a far-reaching network can help negotiate your next deal. Building strong connections is especially important for real estate agents in their immediate communities to be able to serve in an area you are familiar with. Working in areas can provide the benefit of having name recognition and improve your perception to others.
Be a good conversationalist and find connections with clients to grow and maintain your network. A strong and illustrious network is one of the most powerful tools for any agent. Seek out opportunities to improve your interpersonal skills to grow your network and your skills.
Set Goals
An important part of real estate is to set goals. Successful real estate agents know what they are capable of and how to push themselves. Be sure to create some kind of list to manage what you want to accomplish and provide ideas on how to reach those goals.
Your goals should test and push you. Create a list with routine goals, such as acquiring a new client in 6 months, while also adding goals that force you out of your comfort zone and are not as easily achievable. These are the powerful goals to elevate your skills and allow you to grow to become a good real estate agent.
A tip for writing goals is to follow SMART goals. Goals should be specific, measurable, attainable, relevant, and timely to challenge yourself while providing a realistic framework. Practice writing goals to understand what you want to achieve. Having overarching goals will allow you to think and adapt over time to test yourself.
Qualities of a Good Real Estate Agent
The qualities of a good real estate agent are important to recognize and compare yourself to. By no means is this an all-inclusive list for every successful agent, as it can vary from person to person. This list should help motivate you to grow the qualities of a good real estate agent.
Driven and Proactive
Being driven is one of the essential qualities of a good real estate agent as it is tied to your overall success. Real estate agents need to maintain a passion for their work as it can correlate with the ability to make a sale. There is not much of a safety net when it comes to being a real estate agent, much of your success is hinged on your ability to stay motivated and committed.
Proactivity for real estate agents is about creating and fostering opportunities. Successful agents seek out clients and the ability to grow their network. Creating opportunities can be a difficult task, but it comes with practice and experience as you can recognize when to employ your skills.
Friendly and Inviting
An easy and effective way to make clients feel more comfortable is to be friendly and inviting upon meeting and in conversation. Clients want to feel comfortable and respected by their agents as they transition into the buying or selling process. Being friendly will help clients trust your expertise and ability to find the appropriate property for their needs.
Trustworthy
Trustworthiness is one of the most important qualities of a good real estate agent. Without trust, it can be extremely difficult to build a relationship with a client. The clients are expecting a home to suit their needs for many years to come and expect to be able to make a financially secure decision.
Knowledgeable
Knowing an industry can set you apart, and real estate is no different. Knowing a home you may be showing and the area or the industry at large is one of the qualities of a good real estate agent that we cannot stress enough. Clients want to feel in good hands and working with someone knowledgeable is extremely reassuring and vital to your success.
Confident
One of the often overlooked qualities of a good real estate agent is confidence. Being able to walk into any space, familiar or not, and be able to confidently explain the inner workings is impressive and motivating. Clients will feel in good hands when their agent can work through negotiations and has the confidence to tackle any challenge.
What Makes a Good Real Estate Agent for Buyers?
Buyers want to feel like they are making a sound investment, and real estate agents have a crucial role to play. When answering what makes a good real estate agent for buyers understand how you can use the advice and qualities from above to build relationships and improve and grow your skills. It is important to use a professional real estate photographer to provide buyers with ample information. This information helps buyers understand the look and feel of a home.
How BTW images Can Help
BTWimages has a variety of services to aid real estate agents in showing homes. Find services for floor plans, drone-less drone, True Fusion photography, and more. Learn how new technologies can help grow your skills as a real estate agent and reach more clients.
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