The real estate market is extremely competitive and can be intimidating for homebuyers. Real estate agents help bridge the gap in knowledge or the business end of buying or selling a home. Creative real estate videos help intrigue buyers and assure them of the quality of service from the real estate agency.
Real Estate Video Ideas
Explore how to elevate your production ideas or execution. Find video ideas for real estate agents ready to stage a home or provide a home virtual tour for potential clients. Execution is important for creative real estate videos and can be broken into two parts, storytelling and production.
Ideas for Video Storytelling
- Tell a Story
- Make the Video Personal
- Highlight Luxury Properties
- Display Customer-Centric Focus
- Introduce Real Estate Agent
- Provide Background of Home and Agent
Tell a Story
Every home has a story, so be sure to include that when brainstorming real estate video ideas. A video can explore the story of the home, with its history and changes, explaining what role it plays in the community. Allow the real estate agent to speak for the house while also uniquely displaying the home.
You can take the viewer from the front yard, showing the property from an outsider’s view, to unlocking the door and unveiling the inside of the home providing a more personal feel. Logically progress through the house as if you live in the home, pointing out special features and spaces.
Make the Video Personal
One of the most useful videography tips for real estate agents is to make the video personal. Achieve this by sharing the property in a way that inspires clients to envision themselves in the home. Be sure to emphasize close-up shots of the inside of the property to provide a unique perspective of the character of the home.
Homebuyers may not always be able to see the home for themselves in person. Making it crucial to build trust with the real estate agent. Another layer to making the video personal can be for the agent to provide details and information about the home. Homebuyers can be relieved and more connected to a property with inside knowledge from the real estate agent.
Highlight Luxury Properties
Luxury properties are captivating to view with the variety of amenities and locations. If an agency is representing a luxury property, real estate video ideas should come more easily as the allure of the property brings in extra interest. An agency can build a catalog of luxury property videos for clients to view at their leisure and understand the scope of the agency.
Promoting luxury properties will increase the scope of attention as a client may view the video with the intention to purchase or admire the beauty of a property. This increase in traffic will help build your agency’s reputation and allow you to create more videos for real estate agents as your client base increases.
Display Customer-Centric Focus
A real estate video should be for buyers and customers. This may seem obvious, but it can be hard to manufacture that mindset into a video. Displaying the home should make potential buyers feel comfortable as they should be able to picture themselves in the home.
The other tips mentioned in this list can help achieve this. Provide the customer with enough information so that they are familiar with the property, but also guide them through the home in a way that simple pictures and numbers on paper cannot. Take time to go the extra mile and include information buyers are interested in, like what’s around the neighborhood, the school district, public and/or private amenities, and much more.
Introduce a Real Estate Agent
It can be daunting to have the confidence to feel ready to buy a home after viewing a video. Alleviate this tension by building trust between the viewer and a real estate agent. The agent should express the same friendliness and welcoming attitude in the video as they would in person. Building relationships is essential to real estate videos and can be a powerful tool.
Viewers should be able to remember who the real estate agent is and why they would be a great choice. Have the agent provide a concise introduction to have viewers be familiar with their style and personality.
Provide Background of the Home and Agent
Being able to address questions is a critical part of showing homes and being a real estate agent. Provide background details about planning and construction all the way to the current state of the home to ensure viewers have a deep well-rounded picture of the property’s history. This can clear up any potential confusion by filling in gaps of not readily accessible information.
Real estate agents have credentials and experience, so they should feel comfortable explaining these facts to give perspective to viewers. Stating why an agent would be an ideal choice helps potential buyers understand whom they are working with and better trust their ability.
Ideas for Video Production
- Introduce Motion
- Let the Spaces do the Talking
- Implement Drone or Aerial Shots
- Have Smooth Transitions
- Highlight Natural Features
- Use a Wide Angle Lens
- List Property Features
- Include a Call-to-Action (CTA)
Introduce Motion
Including motion in a video helps add life to a home. Stagnant shots can be uninteresting as it only provides a single perspective to view a home or room. Including motions such as panning or zooming, helps buyers understand the space more and can envision living in the space more easily.
Ensure that the motion you use is natural and logical. Having too many quick moving shots or fast pacing can lead to missed details and understanding. Be sure to create a plan of how you would like to capture a room or space and what kind of motion would be appropriate to implement.
Let the Spaces do the Talking
Every room has its own personality and presence. Verbally describing the room with a voice-over can be effective, but should not be the only medium. Providing enough time to visually digest the spaces can help viewers feel what it would be like to live in that home. Limiting auditory information and allowing a room to speak for itself lets the viewers make their own conclusions and have their own ideas for the space.
Ultimately, the client will be able to customize the room as they see fit after buying. Providing the viewer with the time to independently understand a space helps build connection and desire to want to move in. The viewers can feel more surprised by being guided visually into a space versus a narration. If you are able to, take a video of the space both with and without furniture. This will allow the viewer to envision the room with their own furniture or can offer inspiration as to how it could be decorated in the future. Providing supplemental virtual staging and renovation alongside your creative real estate video can further support the needs of prospective buyers in their final consideration stage.
Implement Drone or Aerial Shots
Drones and aerial shots have the unique ability to show a space from a different perspective. This may be a rarely viewed angle in person but helps provide a more holistic view of the space. Viewing a property from a different angle helps influence how the homeowners view the space and determine its purpose.
By embellishing how a space can be efficiently used, drone or aerial shots can be more dramatic and create more intrigue due to the unique angle of presentation.
Have Smooth Transitions
Creating continuity between spaces is crucial for providing an accurate representation of the home as a whole. Smooth transitions allow for the viewer to feel like they are physically moving through the space. Natural and fluid progression through a space helps establish familiarity and comfort.
Jarring transitions could lead to confusion about the layout of the home. This confusion can be easily avoided by spending extra time planning the transitions and editing them in a way that feels as if you yourself are walking through the home.
Highlight Natural Features
An easy way to add more appeal to a home is to highlight the natural features in and around the property. If a home has beautiful or traditional architectural styles, be sure to spend extra time focusing on these features to show off their unique value. If there are outdoor landmarks like mountains, bodies of water, or a city skyline, be sure to include those in the presentation to give the viewer more perspective of the area and have them planning for the future.
Beyond these features, try to find features that the homeowner would be experiencing often by living in the space. Check for sunsets or sunrises and how the light interacts with the spaces to build a story of the home. There are endless possibilities so be sure to be creative in your real estate video ideas.
Use a Wide Angle Lens
Videos are not a perfect way to show a home, they cannot experience the home in person. Yet, this can be partially alleviated by using a wide-angle lens to show off as much of the space as possible in every shot. Including a shot that is too narrow limits what someone can see and their understanding of the space.
Wide angle lenses achieve a perspective similar to the human eye and thus create a more natural feeling to a video. You want to give as much information to the viewer to help create a more personal and realistic feel to a home.
List Property Features
The beginning of a video offers the unique property of being able to present an outline for how the video will progress. You can list basic information that will be covered in more depth as the video progresses as well as include details like square footage, number of bedrooms, amenities, and any other features.
These features can be reiterated throughout the video to create familiarity and a better understanding for the viewer. This list is not restricted to the beginning of the video and could be displayed at whatever point makes the most sense.
Include a Call-to-Action (CTA)
You’ve put in the hard work of filming and producing creative real estate videos, it’s also important to entice potential clients. Including a call to action is important to provide the viewer with an idea of what to do next and how they can use the information they have learned from the video.
CTAs should include actionable verbs that make the user want to complete a sale, find more information, or stay informed about future listings.
Learn how BTW images can Help Your Real Estate Video Marketing
There are countless real estate video ideas, and it can be daunting to pursue without some help. BTW images can help through True Fusion Photography Services, 3D Real Estate Photography, Virtual Staging, and so much more. Our real estate marketing services can help bring more video ideas for real estate agents to life, and get your home sold fast.
Contact Us to learn which services will best work for your home or property