Video Production for Real Estate Agents

Video production for real estate agents takes listings to the next level so your clients’ homes sell sooner. If your business is interested in strategies to gain more listing views, video for real estate may be the best path forward. Today, the overwhelming majority of homebuyers begin their house search on the internet. As an agent, that means growing your client base and selling more homes requires keeping up with high quality imagery that stands out on digital platforms. Luckily, with the help of a real estate photography company, you can get the photos, videos, drone footage, floors plans, and any other digital assets needed to sell a home to the ideal buyer.

What is Video Production for Real Estate Agents

What is video production for real estate agents? Video production for real estate agents is the process of capturing dynamic video for real estate listings. Videographers capture 360 degree views of a home and outdoor space, allowing interested customers to essentially take a tour through the property right from their personal device. It captures attention easier, provides a fuller picture of a home, and can lead to more calls from interested buyers.

Boost Web Appeal

Gone are the days when people drove around neighborhoods to look for local homes for sale. Now, it’s all about standing out when buyers scroll. Knowing how to create web appeal is one of the most important roles of modern real estate agents. Properly using technology to boost visibility can be the difference between a sale and a loss. Luckily, real estate photography technology can do just that, delivering high-quality imagery that highlights the best assets of any home.

Grow Your Client Base

Great listings not only draw in more buyers, but also more clients. When your followers see the high-quality content your business creates for other clients, they’re more likely to remember you when it’s time to sell their home. Ultimately, it’s an important long-term investment for building your brand’s reputation and generating more leads for home sales. As an agent, potential clients should know that you have all the resources needed to display a property and draw in users to schedule a walkthrough.

Provide a Vivid Picture

Home video tour real estate is especially beneficial for quirky or artistic homes that could use more context than simple photography. Zoom in on the little details that the ideal buyer will love. Ultimately, sellers appreciate agents who can bring their home to life and showcase the elements that make it special. Often, video is the best way to capture the magic of a space. Plus, when capturing single rooms, it’s sometimes difficult to get a sense of the floor plan and layout of a home – an important feature for many people. Video acts as a zero-commitment walkthrough, where they can see for themselves how a space connects and whether that will work for their family.

Create Dynamic Social Posts

Social media is all about catching the attention of potential buyers. Studies show that video stops users in their tracks more than any other form of social media imagery – keeping them engaged with your posts for longer. Real estate agents interested in building their social strategies typically see a large boost in engagement after replacing static photos with a dynamic video feed. Plus, most social media algorithms favor video over photo, which means your post is more likely to reach the top of the feed when you deliver a mix of both.

Increase Business Website Traffic

Posting assets to your business’ website? Video adds more SEO (search engine optimization) value to your pages. Search engines favor content with high-quality imagery, especially video. Embedding video to your website will not only lead more people to your next listing, but can also boost the overall traffic going to your website. When visitors have something to watch, they stay on your site longer, which also increases your domain’s authority – leading to more client inquiries and business growth through your online platform.

Droneless Drone Footage

Getting the bigger picture of a neighborhood or town is a major deciding factor for people, which is why so many real estate agents invest in drone footage. However, some of the most exciting neighborhoods enforce no-fly zones – especially in cities. The solution? Droneless drone footage. This service provides 20 or 30 second videos that zoom out on the neighborhood and provide more context for the parks, schools, and even nightlife within close proximity to the home. This is a must-do for fixer uppers in great locations. Details like this can get looked over in a text-heavy listing, but with a droneless drone video, they can finally experience the area around the house.

Say More with a Single Asset

Buyers look through tons of listings when they’re on the hunt for their next home. For larger houses, you may have to pick and choose certain spaces to ensure buyers catch the most important rooms. With video for real estate, you can capture content in a single asset that says more than your best photo. Ultimately, the ideal strategy is to create a well-rounded listing, with high-definition photos and video to add even more context to the space.

Access Great, Efficient Service

Bringing in a professional real estate videographer makes the process easy. They come in, gather a large number of assets, and provide editing services to create a well-structured digital experience. Forming strong business relationships with reliable photographers and videographers makes things even more efficient. That way, you have a go-to partner you know delivers great work, for any client. Turnaround time is an important factor for any real estate agent. The sooner you publish a listing, the sooner it gets sold. BTW images provides two-business day turnaround timelines so you never have to wait on assets.

High-Definition Home Video Tour Real Estate

High definition imagery brings so much life to real estate listings. There is a distinct difference between a listing that relies on phone photos and videos vs. high-quality professional photo and video equipment. Plus, the professional insight on lighting, staging, showcasing room size, and other artistic elements ensures that you present a space in the best light possible. The value of a home must be reflected in the value of the assets you deliver, and ultimately, investing in professional video can boost the final sales price of your home.

Get Started with Video for Real Estate

Ready to get started with video for real estate? BTW images provides home video tour real estate services to capture the best assets in any real estate listing. If you’re looking for a partner in maximizing your marketing, get in touch with our team today. We can provide recommendations on the best way to capture a space, and schedule a shoot. With one of the fastest turnaround times in the industry, we can deliver your fully-edited real estate video assets within just two business days.

Video Production for Real Estate Agents: Home Video Tour Real Estate