Technology transforms several processes within the real estate industry. With that, may real estate professionals may be tempted to take over property photography on their listings. After all, smart phones are getting better and better at snapping clear images, and it may seem more efficient to just handle the task yourself. While it seems like a time and money saver to skip professional photography for real estate, it’s been proven time and time again that high-quality images generate more excitement from buyers on listings. Ultimately, if you’re wondering why professional photography for real estate remains the standard within the industry, it’s because it saves agents resources and creates quicker sales.
Below, we’re proving why using a professional photographer for real estate gets better results for your business. From saving yourself time and money to generating a larger number of clicks and impressions on your listings, high-quality photos are worth their weight in gold. Read on to learn why professional photography for real estate is so beneficial.
Save Time and Money with Real Estate Photography Companies
Hiring a professional real estate photography company is essentially an investment. Having higher quality photos for your listing means your client’s house will be perceived better among the dozens of other homes. At the end of the day, a buyer is much more likely to purchase a home when they’re drawn in and see themselves living there, and that only happens with high-quality, immersive photos.
Plus, outsourcing saves you and your business time because you don’t have to take photos when you hire a professional real estate photographer. Someone else takes the time to create the best quality images possible, and then delivers them directly to your inbox. You eliminate travel cost and the time lost gathering photos. All you have to worry about is posting. According to Inman,
“Real estate agents who outsource listing photos earn twice as much as others.”
Build a Higher-Quality Portfolio and Create More Opportunities
Why use a professional photographer for real estate when it comes to your portfolio? As any real estate agent knows, it’s vital for your business to have a high-quality portfolio to show potential clients. Doing so allows you more opportunities by drawing in potential clients and companies to work with.
Those hiring real estate agents are much more likely to choose a business with a portfolio filled with professional photos than those with lower-quality images. Certain companies and clients don’t even look at portfolios with unprofessional photos. Do yourself and your business a favor by using professional photography for real estate.
Gain More Attention on Your Listing
Why use a professional photographer for real estate? When you post a listing with professional photos that are bright, happy, and high-quality, then you’re much more likely to attract highly qualified buyers. They want to see a home that looks nicely staged, clean, and open. A professional photographer takes photos that accomplish just that, which takes the stress and pressure of your shoulders and boosts your listing’s likability.
Create an Emotional Reaction from Your Listing Photos
Selling houses and the real estate business is all about evoking emotion. You want your listing photos to gain the correct response from new viewers. For instance, real estate photography companies know the perfect mixture of proper lighting, furniture placement, and angles to show off a house in a way that will connect with viewers.
A buyer can see a living room with professional photos and instantly think of all the time they’ll spend with their family there. They can look at a gorgeous yard captured perfectly in a professional snapshot and instantly think of how happy their dog would be. Why use a professional photographer for real estate? Because only they know how to evoke such a strong and positive emotional reaction from your potential buyers. According to RisMedia,
“A home with one photo spends an average 70 days on the market, but a home with 20 photos spends 32 days on the market.”
Generate Clicks and Impressions with Real Estate Photography Companies
Wondering why professional photography for real estate is crucial in the social media space? We now know that professional photos for your listing can help draw in more buyers, but the same can be said for those viewing your listing on social media. Whether you have a Facebook ad running for your latest listing or you’re showing off a gorgeous house for sale on your personal Instagram, having high-quality photos will only improve your views (and attract more clients in the future).
On the other hand, if a buyer sees your house for sale on social media but notices a blurry or awkward photo accompanying it, they’re much less likely to engage with your post, much less express interest in the house. Meanwhile, a higher-quality post could significantly boost your business’ marketing and your listings.
Sell Your Houses Quicker
We’ve already discussed several benefits that help answer the question of why use professional photography for real estate. Together, all they all add up to accomplish the primary goal: getting your houses sold efficiently. We’ve discussed why professional photography for real estate generates more interaction and increases engagement from qualified buyers who feel a stronger connection with your listings. When they see gorgeous photos, it leads to a quicker sale time of your lists. According to PR Newswire,
“Realtors who use professional real estate photographs sell listed homes 32 percent faster than all other listings,”
Get Started with One of the Best Real Estate Photography Companies
As one of the leading real estate photography companies, BTW images works with our clients to take stunning photos to optimize their listings. Every snapshot we capture shows the true potential and quality of your houses. Our photos generate more attention, save you time and energy, and improve impressions on your houses.
Creating a relationship with a professional real estate photography company like BTW images only helps your and your business. Having a go-to photographer in your back pocket improves your credibility and ensures there is always someone there to capture the story of every home. Plus, with the help of our 3D real estate photography, virtual house staging, and real estate floor plan services, you have access to a one-stop-shop for any client request. Contact us today to discuss how we can help.
Ready to work together? Request image services today to get started and highlight every home with the best, high quality, professional photos possible.